BlueBound Women – unconventional and unstoppable women connected by water!

We are excited to show you our new branding, which we created with a fabulous female designer Emily who is based in Australia. But why did we change our look?

2023 and beyond

We quite liked our previous logo and branding, but we wanted something that would more accurately reflect where we want to go, and what our future vision is for women in watersports. This year we are going to ramp up our efforts to increase the visibility of diverse women in watersports, by re-launching a second generation website that offers more functionality for our online publication, campaign on a number of important issues, hold teaching clinics in Spain and Portugal, start our listings function for camps and schools, re-launch the next season of our BlueBound Women Podcast, start our membership community, and much more.

BlueBound Women

We made a lot of strategic decisions when it came to our new look, and we’re loving the final visual effect. Bright colours are used to convey confidence and the sunrise/sunset over the water, the sploshy energetic sun embodies growth and ‘here I am!’ vibes, unique shaped letters celebrate different body shapes, and the photography highlights the diversity of our community. Together, the brand elements empower and celebrate differences, creating a brand that cultivates “gender equality through passion, fun, empowerment, community, and humour.”

We may have changed our look, but we’re still very much committed to continuing the work we’ve already been doing, and ramping this up further. You can expect more of the same as you’ve already been seeing, but with more energy and passion this year.

If you’d like to get involved in our growing community, follow us on Instagram and Facebook, tag us in your pictures to share, sign up to our newsletter to receive updates on our membership and top news stories, and check out our upcoming online events. We’re also accepting applications for contributors to our publication, if you’re a passionate writer who wants to share insights and stories with other women across the world.